on 2022, a Swedish company known as Felix opened the world’s first climate shop on Norrlandsgatan, which is located in Stockholm. The cost of the various items sold in the store are determined by the amount of carbon emissions they produce. Continue reading to find out more intriguing facts about the forward-thinking institution that you are learning about.
The Climate Store, also known as Klimat Butiken, was the very first climate-themed retail establishment ever established anywhere in the world. It can be found on Norrlandsgatan in Stockholm. The prices of all of the items that are on sale in the shop are determined by how much of an effect they have on the environment in general, also known as their emission currency.
This indicates that the price of a product will increase proportionately with the amount of carbon dioxide emissions it creates. Products that have a smaller environmental footprint will have lower prices relative to their competitors. For instance, the price of carbon-intensive items such as animal products is often higher than the price of plant-based meals such as vegetables and fruits. What is the motivation for doing this?
According to the statement made by the company, the goal of the activity is to educate consumers about the ways in which the foods they consume may have an impact on the natural world. The Felix brand, which is part of the well-known Orkla food franchise, was the driving force behind the establishment of the climate shop. They came to the conclusion that customers want more specific direction.
They hoped that by opening The Climate Store, they might clarify some of the misconceptions that exist about the connection between the food we eat and the environment. Additionally, customers are encouraged to actively participate in the process of reducing their carbon footprint while they are in the store.
According to Felix, in order to cut carbon emissions by at least half, each individual must adhere to the consumption principle, which specifies that a person must purchase no more than 18.9 kg of carbon dioxide equivalent every week.
Felix has high expectations that the climate store would encourage a greater number of people to choose foods that are plant-based and low in carbon. The store was opened with the intention of making it simpler for customers to understand how the choices they do right now may have a significant bearing on the environment.
There are labels affixed to the items that make it simple to determine the extent to which they have an impact on the environment and the climate. There are four different levels of gradient. The shade of green indicates a very small impact on the climate, whereas the shade of coffee indicates a significant impact on the climate.
“The numbers themselves are meaningless to consumers,” said Thomas Sjoberg, Marketing Manager at Felix, who said that consumers do not place any significance on numerical data. In order to give the data some context, we devised a climate scale that presents the current average as well as an indication that which climate footprint is smaller than the other.
According to Sjoberg, a product has a low climate footprint level if it emits less than half of the average amount of greenhouse gases that are produced by Swedish food production. The data on food and food carbon footprints are obtained from the Swedish National Research Institute (RISE), the information provided by the manufacturer, the data on the processes of all production facilities, and the data on the packaging and transportation industries are used in the calculation of a product’s climate footprint.
Because the production of raw materials, their processing, and their packaging are all factored into the calculation, we can say that the result is an accurate assessment of the environmental impact that the products have.
What are your thoughts on this cutting-edge innovation?
